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which is intended to communicate a message to, inform, the employees. Due to limited resources, all information needs cannot possibly be served. The line needs to be drawn somewhere, and it's usually drawn where the cost of providing a certain kind of content exceeds the potential value of the information that the receivers can gain when extracting information from the content (assuming that the value is created when the content is actually consumed, ie transforming into information by the receiver). This is illustrated by the dashed horizontal link in the Long Tail power law graph for information needs illustrated below.

Germans thought, and then the Mercedes-Benz luxury-car division began to have its own problems. By 2000, just two years after the much touted merger, DaimlerChrysler AG had piled up $ 4.7 billion in operating losses. In the fall of 2005 Dieter Zetsche, the German CEO who had led the US automaker's resurrection was forced to leave Auburn Hills for Stuttgart to replace the outgoing Mercedes-Benz CEO Jürgen E. Schrempp and heal the ailing German division. By 2007 he had come to the painful decision that a divorce would be the best solution for each side. In August 2007, Cerberus Capital Management took over Chrysler, with Daimler suffering a significant loss on the $ 37 billion it had paid for the American auto company nine years earlier.

However, the financial crisis of the Detroit "Big Three" in late 2008, and the debate over a government rescue package only confirmed Daimler's wisdom in dropping the ailing Chrysler, the weakest of the three American automakers. Only time will tell if Chrysler and some other US auto companies will survive the "Great Recession."

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